Fusion Beans Identity

Fusion Beans Identity

Identity

Fusion Beans started as a home based business, but as sales increased it became its own full fledged enterprise and needed professional branding for help promoting itself at trade shows and with potential customers. The mark is abstracted from a downward view into a coffee grinder and also plays on a sun/fusion concept. Coffee professionals often respond with a smile after seeing the logo for the first time.

Role Design

Tools Adobe Illustrator